I. INFORMATION WE MAY COLLECT
A. Personal Information
"Personal Information" refers to information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, e-mail address, telephone number, age, gender, gaming activity, and purchase and reservation information. If you visit Maryland Live! Casino, Personal Information may include your image in a live video feed that can be viewed on the Site or other MLC web sites. Some Personal Information is considered "Confidential Personal Information." Confidential Personal Information is your name in combination with one or more of the following: credit or debit card number, financial account number, e-mail address, street address, driver's license number, state identification card number, passport number, and naturalization number.
In addition to Personal Information that you provide voluntarily to us, we may obtain Personal Information from third parties including, but not limited to, business partners, family members, friends, and entities that direct you to or are located at the Site. In situations where your Personal Information is collected by third parties under contract with us, we require these third parties exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.
B. Non-Personal Information
"Non-Personal Information" refers to information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or software may transmit certain information to the servers that host the web sites you visit. Such information may include, for example, the unique number assigned to your server or Internet connection, your geographic location, and your interactions with the Site, including what pages you view and what information you download. When you visit the Site, your Non-Personal Information may be collected. Non- Personal Information may be linked to Personal Information.
C. Cookies and Information Collected by Advertising Companies
When you visit the Site, we use "cookies" and similar technologies to help us recognize and serve you better. Cookies are small files that contain information sent by a web site that is saved on your computer's hard drive. Cookies enable us to gather data such as web pages visited, links clicked, and material download. Cookies also are used to put a unique identifier on your computer. This helps us to generate statistics regarding usage of Site and other MLC web sites, such as the percentage of repeat visitors. In situations where it is possible to do so, this unique identifier may be linked to Personal Information. We do not, however, store your credit card number in a cookie unless specifically authorized by you.
There are different types of cookies including "browser" cookies (also known as html cookies) and “Flash cookies” (also known as Local Shared Objects). You can configure your browser to reject browser cookies or to notify you when browser cookies are offered so that you can accept or reject such cookies. However, if you reject browser cookies, you may not be able to conduct some transactions or use some services on the Site. However, blocking or deleting browser cookies may not block or delete other types of cookies including Flash cookies.
We may also participate in "interest-based" advertising using similar technology. This means that you may see advertising on our website tailored to how you browse or shop, or you may see advertising for Live! Casino & hotel on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Live! Casino & Hotel, but no personal information about you is shared with those third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information.
You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website
and DAA website
II. HOW WE USE THE INFORMATION WE COLLECT
A. Uses by Maryland Live! Casino
Except for Confidential Personal Information, we may use Personal Information and Non-Personal Information for our own marketing purposes, including, but not limited to, notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text message, and other means. Confidential Personal Information will not be used for marketing purposes without your express consent.
We may also use Personal Information and Non-Personal Information for non- marketing purposes. Some examples of such use include: (1) processing and fulfilling reservations or purchases; (2) conducting statistical or demographic analysis; (3) customizing your experience at the Site; and (4) responding to your inquiries or other communications.
We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources such as: (1) companies that match e-mail addresses with postal addresses and other information; (2) credit card verification and credit services; and (3) other resorts, casinos, or properties that are owned, operated, or affiliated with Maryland Live! Casino.
If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us in accordance with Section III.A. below. Opting-out will not prevent your Personal Information from being used for non- marketing purposes.
B. Sharing With Business Partners and Other Third Parties
Except for Confidential Personal Information, we may share your Personal Information with our business partners for joint marketing efforts, or for our business partners' own marketing purposes. When we provide Personal Information to our business partners, we require them to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them. If you do not want us to share your Personal Information with business partners for marketing purposes, you may opt- out of such sharing by notifying us in accordance with Section III.B. below.
Although you may request to opt-out of sharing Personal Information with our business partners for marketing purposes, we may disclose Personal Information to our business partners and other third parties for the following purposes:
if you enroll in our Responsible Gaming Program (see "Responsible Gaming Program" in Section V below);
for non-marketing purposes, such as processing and fulfilling reservations or purchases;
to comply with a court order, subpoena, search warrant or other valid legal process;
to comply with legal, regulatory or administrative requirements of any governmental authorities;
to protect and defend us , or our affiliates, and all of their or our officers, directors, employees, attorneys and agents in connection with any legal action, claim or dispute;
to satisfy any contractual obligation to indemnify our contractors, business partners or other third parties in connection with any legal action, claim or dispute;
to prevent imminent physical harm or threats to public safety;
to third-party vendors that MLC may use to perform functions, such as credit card transactions;
to prevent fraud;
to engage in debt collection
keeping your credit card on file for future purchases unless you tell us not to;
to ensure minors do gain entry to our casino; and
otherwise with consent or as permitted or required by law.
When we Provide Personal Information to our business partners and other third parties for such purposes, we require them (to the extent feasible) to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them.
III. YOUR COMMUNICATION PREFERENCES
A. How to Opt-Out
If you wish to opt-out of receiving solicitations from us or do not want us to share your Personal Information with our business partners for marketing purposes, please email us at [email protected]
Even if you registered your telephone number on a Do-Not-Call list, certain exemptions may allow us to contact you by telephone. However, to ensure our customers' preferences are honored, we also maintain our own internal do-not-call list. If you would like to opt-out of receiving telemarketing sales calls from us by adding your telephone number to our internal do-not-call list, please email us at [email protected]
Personal Information and Non-Personal Information collected by us are stored on secure servers, which are protected by firewalls and other industry standard security measures. These security measures are intended to protect our servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.
Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.
We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you may use to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of information that you send us before we receive it.
As a standard security practice, we will take reasonable steps which are standard in the industry to ensure that the communication methods used to support the Site does not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using the Site, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods.
V. RESPONSIBLE GAMING PROGRAM
MLC adheres to its Code of Conduct for Responsible Gaming. Accordingly, we will not use the Personal Information of members of who have self limited their access to the facility , as applicable, for any marketing purposes.
VI. OTHER WEB SITES
We are not responsible for the information collection or privacy practices of other web sites, including web sites operated by our business partners or other third parties. You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any Personal Information.
VII. PERSONS UNDER AGES 18 AND 21
Certain of our areas and activities are intended for persons 21 or older. If you are under 21, we ask that you do not access or attempt to access any areas or participate in any activities that are restricted to persons 21 or older. We do not knowingly collect or allow the collection of Personal Information from persons under 18. If you are the parent or guardian of a person under 18 and believe that the person has provided us with Personal Information, you may email us at [email protected]
VIII. MARYLAND LIVE CASINO LOCATIONG-BASED ALERTS
Maryland Live! Casino can use your mobile phone’s locational information to send you alerts and news based on your location, but only if you want us to!
- By opting into this program on short code 65267 you will be sharing your phone's location with Maryland Live! Casino. Maryland Live! Casino may use this information to send you offers, special promotion, deals, news, Info and alerts based on your location!
- To share your phone's location please text LIVECAS2 to 65267 and reply YES to the text you receive back.
- Recurring monthly messages
- Message and data rates may apply
- Reply STOP at any time to Cancel
- Reply HELP for additional Help information
Maryland Live Casino’s Location Service is available only on Boost, AT&T, T-Mobile®, Verizon Wireless, Sprint, U.S. Cellular, Virgin Mobile & Cricket Communications. The location service will not be available if the phone is roaming or is turned off. T-Mobile® is not liable for any delayed or undelivered messages. Consent is not a condition of purchase. Other Network Carriers will be added as they become available. You must be 21 years of age or older to use this service. Location coordinates (longitude, latitude, and radius) will be obtained only when we have proper authorization from the user.
We've implemented technology and security features and strict policy guidelines to safeguard the privacy of your location information, including:
- Maintaining and protecting the security of computer storage and network equipment;
- Security procedures that require user names and passwords to access sensitive data;
- Applying encryption or other appropriate security controls to protect location information when stored or transmitted by us;
- Limiting access to location information to only those with jobs requiring such access.
Although we strive to keep your location information secure, no security measures are perfect, and we cannot guarantee that your location information will never be disclosed in violation of these terms (for example, as the result of unauthorized acts by third parties that violate the law).
We respect your privacy. This short code program is managed by mobileStorm. www.mobilestorm.com
IX. VISITORS OUTSIDE OF THE UNITED STATES
Our Site is maintained on servers located in the United States, and Personal Information and Non-Personal Information are stored on computers and servers located in the United States. The United States may not offer a level of privacy protection for Personal Information as great as that offered in other jurisdictions. Therefore, the disclosure of Personal Information pursuant to this Policy is at your own risk. We make no representation that the practices described in this Policy are compliant with laws outside of the United States that apply to the collection, security, use and disclosure of Personal Information.
X. CHANGES TO THIS POLICY
WE RESERVE THE RIGHT TO REVISE THIS POLICY AT ANY TIME WITHOUT NOTICE. WHEN THIS POLICY IS REVISED IN A MATERIAL WAY, NOTICE WILL BE POSTED ON THE SITE ALONG WITH THE REVISED POLICY.
7002 Arundel Mills Circle Suite 7777
Maryland Live! Casino supports responsible gaming. We train and educate our team members to help our guests understand what resources are available if they need to seek help for a gambling disorder. We rigorously follow state laws, and we restrict minors from entering our casino floor or participating in gambling activities.
Help is out there. If you or someone you know has a gambling problem, assistance is available now:
NASPL PROBLEM GAMING FREQUENTLY ASKED QUESTIONS
Here are a few warning signs of problem gambling:
- Excessive time spent gambling – this individual may skip important events or miss out on family obligations, work or school in order to spend more time gambling
- Hiding losses – frequently talking about wins without ever mentioning losses (and hiding financial information) are warning signs
- Escapism – individuals who gamble as a means to escape pressures at home or work, or to distract themselves from loneliness or grief, may have a gambling problem
- Severe mood swings – often, those with gambling disorders experience a positive or negative state of mind depending on their wins or losses; these individuals may also experience anxiousness or anger when they're not gambling
- Snowballing bets – individuals with gambling disorders tend to increase the size of their bets as a way of chasing their losses
- Failed attempts to stop – many compulsive gamblers make earnest attempts to stop gambling, but are unable to do so without help
THE STATE OF MARYLAND VOLUNTARY EXCLUSION PROGRAM
In order to help compulsive gamblers battle their addiction, the state of Maryland enables them to ban themselves from gaming establishments. To find out how, click here.
Further information can be found in the Department of Health and Mental Hygiene's report, Gambling Prevalence in Maryland: A Baseline Analysis. This report is based on data collected between September 7, 2010 and October 31, 2010. To view the report, click here.